ESco launches brand new eCommerce site for Gundog Journal
Article by Megan Walden
Mon 01 Nov 2021
It’s hard to believe that ESco have been partnered with Fieldsports Press Ltd for twelve wonderful months already – and what a busy year it has been. We are excited to be celebrating this milestone with one of the most recent developments that we’ve rolled out for our client in the last few months.
Like any great ESco project, it all started with a brief. Our projects team were tasked with designing a brand-new website which was creative and professional but would most importantly appeal to the Gundog Journal’s target audience. It was for this reason that the site was designed to be visually stunning, with gorgeous images of glossy gundogs to appeal to these consumers.
We also wanted to explore the ways in which advertising and commercial content could be included, whilst maintaining a good user experience. The idea was to create a site that consumers could visit and be met with relevant content, tailored specifically to their interests. This included health and training advice, breed information, gundog health and trusted brands, as well as the opportunity to subscribe to the journal or purchase back issues and books.
The final product was built upon our robust content management platform, which enables the team to publish content quickly and easily. It integrates eCommerce, subscriptions and content in a seamless user experience and is optimised for all screen sizes, which makes all elements of the site easily accessible on desktops, mobiles, and tablets alike.
As always, it has been a pleasure to work alongside our friends at Fieldsports Press to bring their passion and ideas to life in another successful project. We are looking forward to what the next year will bring for our valued partnership with this client – and for all the years after that.
Since moving our subscriptions management, fulfilment services and e-commerce platforms to ESco twelve months ago, our business has benefitted from a significant increase in efficiency and profitability. ESco’s attention to detail, sector leading innovation and proactive hands-on approach, has been transformational for our business. Having previously managed customer service for our specialist publications in house, outsourcing to a third party was a daunting step, but ESco have demonstrated they care about our customers as much as we do.
Simon K. Barr, CEO at Fieldsports Press Ltd