Quality data and analytics is the lifeblood of a successful publisher and critical to effective customer engagement and retention
Whatever stage of the data lifecycle, from list sourcing and data capture, to data cleansing for established lists, we can help you gain the maximum return from your files.
Utilising the latest software solutions available, alongside our very own suite of internally developed applications, our team of in-house developers, renowned for their attention to detail, welcome a challenge, big or small.
Over the years we have developed expertise in building a Single Customer View by integrating various systems together and then making it available to publisher's marketing teams via a simple to use selection and analytical tool...like FastStats.
Who are your customers and how do they behave?
Reporting & analysis
You name it, we chart it!
Merging and deduplication
Reducing wastage and maximising efficiency
Special UK postal sortation
Advertising Mail, Mailsort, Walksort, Presstream, Cleanmail, Customer Barcoding, via Royal mail or Downstream Access
UK address enhancement
PAF cleaning, appending of Delivery Point Suffix (DPS), identify house movers' new address, etc
Both UK and international
eg the Mailing and Telephone Preference Services, Gone Away Suppression File and The Bereavement Register
Maximising postal discounts
Feel free to educate yourself about the ESco way by looking at these pages: Reporting Tools and FastStats.