Roses are red...

Article by Louise McHale & Megan Walden

Wed 14 Feb 2024

Roses are red...

Roses are red, violets are blue, Valentine's marketing? Here's what you might do...

Beyond the traditional chocolates and flowers, Valentine's Day presents a great opportunity for publishers to connect with their audience in meaningful ways, fostering a stronger sense of belonging among their readership.

In this article, we'll explore fourteen ideas for publishers to spread the love on Valentine's Day (and throughout the year), from personalised gestures of gratitude to engaging initiatives that celebrate the power of community, these ideas are designed to inspire publishers to make a lasting impression and leave their readers feeling valued...

  1. Post out a Valentine’s card to the top percentage of your long-standing subscribers, thanking them for their continued loyalty
  2. Email lost subscribers with a winback campaign in the style of a Valentine’s Day card 
  3. Offer a 14% discount for new customers taking out recurring subs on Valentine's Day/week 
  4. Offer a “Refer a friend” reward to encourage subscribers to spread the love
  5. Send out a nurture communication reminding existing subscribers of all of the perks they receive with their subscription or membership - remind them what they love about you!
  6. Direct subscribers to any community platforms associated with your brands
  7. Shout out the love to affiliate brands by offering your subscribers third-party discounts for a limited time only
  8. Try to upsell by creating a themed bundle with your products with focus on togetherness/coupling!
  9. Launch a special edition product
  10. Send a reminder email (and more than one, too…)
  11. But don’t forget to give subscribers the option to opt out of Valentine’s Day comms
  12. Don’t forget to get involved in Galentine’s promotions where appropriate
  13. Offer a free gift with purchase or run a social media giveaway
  14. Ask them to spread the love in the form of reviews

...and that's just some of the ways that publishers can show their subscribers just how much their loyalty is valued, and embrace the opportunity that Valentine's Day brings. 

Whilst Valentine’s Day is a fun way to market your products, many of these tips are easily transferrable and could be used throughout the year to remind your customers that you wouldn’t be where you are without them... Nor they without you.

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