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First News Awarded ‘Subscription Revenue Initiative of the Year’ at the PPA Customer Direct Awards 2017

Article by Alistair Wood

Fri 17 Nov 2017

First News Awarded ‘Subscription Revenue Initiative of the Year’ at the PPA Customer Direct Awards 2017

Our client, First News, the highest circulating children’s title in the UK, was awarded the PPA Customer Direct ‘Subscription Revenue Initiative of the Year’ award for the work done on their First News iHub.

We have been working with First News on their incredibly successful school’s scheme since 2016 and was involved from the outset to facilitate sales to their iHub platform.

Commenting on the award, the PPA noted: “Our judges thought that The First News iHub was a great strategic initiative to develop a new product, which would have been demanding across the business. This initiative not only delivered critical immediate revenue, it also has massive potential to grow sustainable revenues. A stand-out entry in this highly competitive category, which proved to be a thoroughly deserving winner for 2017.

Laura Perry our Senior Account Manager working on the First News Account added. “It was great to be able to celebrate this win with First News team on the night. We’ve all invested a lot of time and effort into getting the iHub sales process just right and it’s wonderful to be recognised independently for the success of the iHub. This wouldn’t have happened without the great working relationship we have with the visionary team at First News. We look forward to partnering with them to drive sales and renewals to the iHub through 2018.”

ESco works on Schools and Institutional Subscriptions for First News, Bloomsbury and New Scientist. Click here to find out more.


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