We’ve just rolled out our latest quarterly release, bringing together core platform improvements, client-led enhancements and essential fixes to strengthen the foundations and keep everything moving forward.
This quarter, we’ve built on the My Account improvements introduced last year. Cover imagery and titles now reflect specific issues and membership levels, making it easier for customers. Order views display payment type and latest transaction details, while renewal and purchase options are presented clearly based on availability. Where products are no longer on sale, they remain visible for reference but without purchase options, improving transparency and reducing confusion.
Together, these updates make the My Account area easier to navigate, helping customers to self-serve more efficiently and with greater confidence.
Customer data entry fields across login and checkout journeys have been refined following user behaviour feedback. Insights showed some customers were unsure where to enter their information, so field outlines have been made more prominent to clearly guide where to click and complete details. This update has been applied consistently across all forms, reducing friction and making the experience more accessible for all users.
We’ve also introduced a configurable geo-selector pop-up for regions where clearer location selection is needed. Working alongside IP-based detection, it allows customers to quickly confirm their location and access the correct products, pricing and content from the outset. This reduces confusion, supports more accurate regional journeys and helps improve conversion for our clients.
Behind the scenes, the promo code synchronisation with the CMS has been streamlined, significantly reducing processing time where large volumes of rates and codes are involved. The system now refreshes data more efficiently, and selected sync functions can be triggered via API, supporting ongoing development that enables promotional code creation through Aimee, our in-house AI assistant.
We continue to evolve the platform in line with security best practice, with ongoing improvements to strengthen protection. Enhanced in-built audit tools now support scheduled database clean-downs, helping maintain data integrity and compliance. We will also be introducing two-factor authentication for CMS access, adding an extra layer of protection through email verification to further safeguard client data.
We’ve already queued up our development priorities for the next quarter, including online cancellations, enhanced cookie consent management, and further improvements to the My Account area, with updates to customer password management and expanded order visibility.
Steady progress. Stronger infrastructure. Built with intent.
If you have any questions about these latest developments, please contact your Client Relationship Manager.
