One view, one customer
All the information you could possibly need with the power to use it.
Win, win. Win.
Publishers tend to have their data scattered across various systems and spreadsheets.
We can be the calm in your storm. In fact, we can go one better and our in-house Storm Whisperers will gather your scattered data and format and file neatly. Ahh. Perfect.
Perhaps you have data from App sales, subscriptions sales, competition entries, newsletter sign ups, website registrations and shop sales.
Wouldn’t you love our Storm Whisperers to get all your data into one system allowing you to analyse each individual's engagement with your brand and to significantly improve your marketing? Yes? Wonderful.
We are experts in
- Data Consolidation - automatically pulling data from various sources and standardising them for import
- Data Processing - cleaning up addresses, deduping and matching contact information and adding profile and demographic detail
- Data Output - to email marketing platforms and data visualisation tools like FastStats
Summary of the "Good Stuff"
- Increase upsell and cross sell opportunities
- Identify your most valuable customers
- Personalise your marketing messages based on engagement and behaviour
- Higher retention and renewal rates
- Increase ROI for marketing initiatives
We’ve recently worked on a project with Caspian Media to help them achieve their goal of the ideal Single Customer View making it simple for their data & marketing teams to analyse, select and segment their data.
Here’s the story of how the project unfolded…
We worked with Caspian to define the scope, agree all the data sources, including newsletter, subscriptions, events and behavioural data, and gave advice on how best to standardise the data going into a rationalised single customer view. Neat and tidy.
As part of this initial build, our data experts worked to clean up addresses and match duplicate contacts together so that an individual’s transactions and brand engagements are held on the same contact. How satisfying it is to tie up those loose ends!
Caspian’s data was imported into one central area and now resides in the data visualisation and marketing tool FastStats Discoverer™ which is used by marketing teams across the UK to analyse and market to their audience.
FastStats Discoverer™ has a simple to use ‘drag and drop’ interface and allows Caspian Media to perform powerful data analyses with ease, and make complex selections, helping them to engage their audience with highly personalised and relevant messages.
Migrating our data into ESco’s FastStats Marketing tool, and creating our Single customer view gives us the ability to analyse past behaviour in order to better target and personalise future customer interactions. ESco have been a valued partner and have provided great technical and business support through the design and execution stages of this project. I look forward to working with ESco on our future database enhancements.
Richard Pocock, Data Manager at Caspian