Single Customer View

Goodbye guesswork, hello growth.
Make data-driven decisions with the power to propel your marketing.

So you're running your organisation like a well-oiled machine, but when it comes to data it’s scattered across systems and spreadsheets aplenty. If you’re looking for a solution to bring everything together and drive value from that data, then that's where we come in!

Think of us as your trusty clean-up crew, swooping in to gather up all those scattered bits of data floating around; we'll work our magic to tidy, format, and pull it all together into one beautifully organised hub. And we don’t stop there – we'll even set up the integrations needed to keep everything up-to-date and sparkling.

Now, let's talk about the goldmine of data you've got tucked away: events, conferences, newsletter sign-ups… Imagine having all that valuable info neatly stored in one spot. It's like having your own personal treasure trove, ripe for analysis and ready to unlock new marketing opportunities.

We can make your data dreams come true – effortlessly dive into individual interactions with your brand, pinpoint potential sales leads, and supercharge your marketing efforts.

We are experts in...

  • Understanding Data – with nearly 40 years of experience handling customers with one-off and recurring revenue, we have the perfect team to understand any data sources you might throw at us!
  • Organising Data – once we’ve understood your data and overall requirements, we’ll work our magic to process and organise it. We have the tools to clean, dedupe, and match contact information from various data sources and bring it all together for that complete single customer view.
  • Building Integrations – we’ll make sure your data stays up-to-date and relevant by integrating with any of your systems, whether that’s your ESP, ticket sales platform, or website.
  • Insight & Analytics – using Orbit (our super powerful web-based solution), we’ll help build some core dashboards for you to visualise and interact with your data, enabling you to make data-driven decisions. Using the simple drag-and-drop interface, you’ll then be able to build your own dashboards, make your own selections to plan out your marketing.
  • Action Your Data – once you’ve understood the patterns in your data and identified opportunities, you can build a personalised marketing campaign that is relevant to that segment of your audience. No more sending the same message to everyone; your messaging will be highly personalised and highly relevant!

Summary of the "Good Stuff"

  • Gather all your customer data into one place
  • Know your customers and understand their behaviour
  • Increase upsell and cross-sell opportunities
  • Identify your most valuable customers
  • Personalise your marketing messages based on engagement and behaviour
  • Save costs by only targeting customers that are relevant
  • Higher retention and renewal rates
  • Increase ROI for marketing initiatives

Talk to us about our Single Customer View service

Complete our contact form or email

Is it just me, or are all the people at ESco really nice? Super friendly, polite and helpful!

Brian Doherty, Group Financial Controller, Dods Group PLC / read more