Data, Analytics and Insight

Quality data and analytics is the lifeblood of a successful publisher and critical to effective customer engagement and retention

Whatever stage of the data lifecycle, from list sourcing and data capture, to data cleansing for established lists, we can help you gain the maximum return from your files.

Utilising the latest software solutions available, alongside our very own suite of internally developed applications, our team of in-house developers, renowned for their attention to detail, welcome a challenge, big or small.

Over the years we have developed expertise in building a Single Customer View by integrating various systems together and then making it available to publisher's marketing teams via a simple to use selection and analytical tool... Like Orbit

Data profiling 
Who are your customers and how do they behave?

We have it covered! 

Reporting & analysis 
You name it, we chart it!

Merging and deduplication 
Reducing wastage and maximising efficiency

Special UK postal sortation
Advertising Mail, Mailsort, Walksort, Presstream, Cleanmail, Customer Barcoding, via Royal mail or Downstream Access

UK address enhancement
PAF cleaning, appending of Delivery Point Suffix (DPS), identify house movers' new address, etc

Address verification
Both UK and international

Data suppression
eg the Mailing and Telephone Preference Services, Gone Away Suppression File and The Bereavement Register

Geographic coding
Maximising postal discounts

Feel free to educate yourself about the ESco way by looking at these pages: Reporting Tools and Orbit.

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Talk to Alistair about our data services

Complete our contact form or call him on 01371 851817

ESco is most probably our best supplier. Scrupulously honest and hard working, the company does what it says it will do. Susan and her team are also a pleasure to deal with.

Mark Moloney, Managing Director, Trades Exhibitions Ltd / read more