Do you remember your favourite childhood magazine? Perhaps it was the colourful characters, the puzzles you couldn’t wait to complete, or the excitement of picking up the latest issue.
For many of us, magazines were an important part of growing up, making reading something to look forward to.
Today, we’re celebrating National Magazine Day, an industry initiative led by Immediate that aims to introduce more children to the enjoyment of reading magazines.
Supporting the National Year of Reading 2026, the campaign brings together publishers, partners and charities with the aim of distributing more than 70,000 magazines to children across the UK, including those who may have limited access to reading materials.
The initiative also includes a nationwide school giveaway, helping to bring magazines into classrooms and encourage children to explore reading in different ways.
At ESco, we’ve worked alongside the publishing industry for over 40 years, and we know just how much creativity, care and expertise goes into every publication.
It’s wonderful to see the industry coming together to share that experience with a new generation of readers.
Happy National Magazine Day! Find out more about the initiative in Immediate’s announcement, here.
