Wanderlust and MVP become Think Travel
Article by Alistair Wood
Wed 15 Jan 2020
Think Publishing Ltd and Morris Communications Company are pleased to announce the merger of Morris Visitor Publications Europe with Wanderlust Publications Ltd. The enlarged company will be renamed Think Travel and will be jointly owned by Think Publishing Ltd and Morris Communications.
Think Travel will bring together a portfolio of established inbound and outbound travel and tourism media brands to create one of the most innovative data-led travel media and marketing services companies in Europe. Brands in the portfolio will include Wanderlust, Where London, London Planner and Where Paris.
The move offers immediate scale and investment, creating a portfolio of mobile-first, 360-degree media brands. By combining some of the best minds and strategists in travel and digital, Think Travel will also offer industry-leading publishing, digital and content marketing services to the travel trade.
ESco handles the paid subscriptions, renewals and eCommerce for Wanderlust magazine.
This is an exciting new chapter for Wanderlust. While we have been at the forefront of travel media for 26 years, there has never been a more stimulating time, as more people than ever are engaged with experiential and meaningful travel, and there are so many more ways we can communicate with them. I look forward to this next journey.
Lyn Hughes, Founder and Editor-in-Cheif of Wanderlust