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Single Customer View for Caspian Media

Article by Alistair Wood

Thu 05 Apr 2018

Single Customer View for Caspian Media

The ever important, single customer view…

We’ve recently worked on a project with Caspian Media to help them achieve their goal of the ideal Single Customer View making it simple for their data & marketing teams to analyse, select and segment their data.

Here’s the story of how the project unfolded…

The Planning

We worked with Caspian to define the scope, agree all the data sources, including newsletter, subscriptions, events and behavioural data, and gave advice on how best to standardise the data going into a rationalised single customer view.  Neat and tidy. 

The Foundations

As part of this initial build, our data experts worked to clean up addresses and match duplicate contacts together so that an individual’s transactions and brand engagements are held on the same contact. How satisfying it is to tie up those loose ends!

The Build

Caspian’s data was imported into one central area and now resides in the data visualisation and marketing tool FastStats Discoverer™ which is used by marketing teams across the UK to analyse and market to their audience.  ‚Äč

The Software

FastStats Discoverer™ has a simple to use ‘drag and drop’ interface and allows Caspian Media to perform powerful data analyses with ease, and make complex selections, helping them to engage their audience with highly personalised and relevant messages.

The Feedback

Migrating our data into ESco’s FastStats Marketing tool, and creating our Single customer view gives us the ability to analyse past behaviour in order to better target and personalise future customer interactions. ESco have been a valued partner and have provided great technical and business support through the design and execution stages of this project. I look forward to working with ESco on our future database enhancements.

Richard Pocock, Data Manager at Caspian

Want some of the action?

If you want to find out more about how we can help with your single customer view, have a little look on our website and learn about FastStats & our Single Customer View…or just call Al Wood on 01371 851 817 and he’ll fill you in!


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