Modern Barber moves to ESco
Article by Louise McHale
Tue 01 Oct 2019
This month, we’ve got another new and exciting title under our wing after our existing client/partner, The Professional Beauty Group purchased Modern Barber magazine. This new purchase sits really nicely within their existing stable of titles namely Professional Beauty, Aesthetic Medicine and Hairdressers Journal.
We’re pleased to have bedded in Modern Barber enabling their subscribers to benefit from ESco’s full subscriptions service: our high-quality customer service team, attentive account management team, advanced analytical reporting, award-winning eCommerce and renowned renewals service.
We’ve integrated the Modern Barber data into The Professional Beauty Group’s existing single customer view giving them complete insight into brand cross-over on existing titles in order to facilitate improved marketing opportunities moving forwards.
A bit about Modern Barber
Modern Barber is a quarterly magazine devoted to the UK’s barbering industry (and their clients). They’ve poured A LOT of hair industry and journalism experience in to making this magazine a must-read for busy forward thinking barbers. It’s all about the things that matter to barbers, with the magazine and website full of their stories, pictures and opinions, with solid content that motivates and inspires. You can find Modern Barber’s website here: modernbaber.co.uk, tweet @modernbarbermag, FB post at Modern Barber Magazine, or find them on Pinterest.
A bit about The Professional Beauty Group
Best known for their flagship trade shows Professional Beauty Live and Salon International as well as publishing the UK's leading magazines for beauty and hair professionals; Professional Beauty and Hairdressers Journal Interanational magazines. Launched in 1988, Professional Beauty steered its growth to become the UK’s third highest attended trade exhibition in any industry sector. The Professional Beauty Group has teamed up with many organisations within the beauty industry in an effort to combine all aspects of the industry under one umbrella to inform, educate and promote the professional beauty industry.
We’re happy to support their continued growth in the industry – congrats on your newest acquisition!