ESco celebrates award winning clients
Article by Alistair Wood
Mon 27 Jul 2020
Over the last month there have been a couple of industry award ceremonies, and in true ESco style we want to raise our glasses of bubbly to congratulate all the winners.
We are especially pleased to celebrate a couple of wins for Anthem Publishing who won Subscriptions Team of the Year, and Magazine of the Year (Lifestyle) for Women's Running at the Newspaper and Magazine awards held on the 16th of July.
Judges’ comments for the Subscriptions Team of the Year: Our congratulations to the marketing team and all at Anthem Publishing who are clearly a committed and unified team achieving excellent results. The judges felt the great team spirit and collaboration demonstrated alongside new initiatives and revenue growth, were superb results for a small team. It was refreshing to hear the team story with and view a very well put together presentation of team structure, dynamics, internal management support and success
Judges’ comments for the Magazine of the Year: Our congratulations to the team at Women’s Running who applied solid customer research to achieve strong results. Judges felt the new cover was very appealing, particularly to the younger audience the title sought to attract. It cannot be lost on the target audience that this was a re-launch and re-design of a magazine by women for women achieving a higher cover price and 59% increase in sales. Readership was further engaged through new awards, supplements and cost-effective promotions whilst the publisher expended concerted efforts to reduce waste helping the bottom line.
Another of ESco's partners, Wanderlust, also walked away with the Silver award for the PPA Special Interest Magazine Brand Of The Year which took place on the 30th of June.
ESco manages the paid subscriptions for both Anthem Publishing and Wanderlust.