Every quarter, we roll out updates designed to make our eCommerce platform smarter, smoother, and more effective for our clients and their customers. This latest update is packed with thoughtful improvements that together make a big difference to the overall experience.
The My Account area is being reimagined to better reflect the needs of today’s users and to align with the modern eCommerce experience. This is the first in a series of enhancements to make self-service simpler, slicker, and more flexible across the board.
We’ve also introduced multi-person checkout for one of our clients to better suit family and joint memberships. This allows for easier ordering of group products by pre-populating user details and avoiding unnecessary duplication. Soon, this functionality will be extended to cover gifted and donor subscriptions too.
To protect the integrity of offers, we’ve put in place controls on free and trial subscriptions. These ensure trials are used as intended – giving new users a taste of what’s on offer, without enabling repeat free access. The development integrates directly with both CRM and the shop platform.
Another behind-the-scenes improvement is centralised database logging, giving us clearer visibility of system activity and allowing us to catch potential issues early, before they impact clients or their customers.
So what’s next? We’re already working on a multi-stage online cancellation process to meet upcoming regulatory changes, continuing to analyse database activity for insights, and extending the multi-user checkout functionality to cover even more scenarios.
This is just one of our regular quarterly updates – part of our ongoing commitment to refining, improving, and delivering a platform that works smarter for everyone.
