Reader Enquiries
The staple of successful controlled circulations is effective advertising generating leads, and reader enquiry processing is carried out by ESco at both ends of the spectrum.
Processing outgoing leads entails setting up each issue’s advertisers on our database, receiving the enquiry cards at ESco, processing these cards through our database, and generating electronic file (or hardcopy) output for prompt forwarding to the relevant advertisers to ensure the quality of the lead when received. Reports of incoming leads activity are regularly provided, so you can see each issues performance and keep your advertisers appraised of their successes!
At the other end of the scale, we can also receive your leads from other publications, and manage the despatch of your promotional literature to these potential customers, with reports emailed to your sales representatives on a regular basis to ensure timely follow-up. Your literature would be warehoused at ESco and despatched through our mailing department leaving you to concentrate on securing the sale, rather than administering the literature.
Summary of principal services
- Receiving enquiries by fax, email and post
- Process enquiries producing electronic/hardcopy output for each advertiser
- Regular activity reports of incoming lead totals
- Warehousing of sales literature
- Receipt of leads from other publications/processing houses
- Capture of all leads and mailing of relevant sales literature
- Regular reports for sales reps on leads received and literature mailed
If you would like a quote or additional information, please click here for our contact details.
