16 May 2007

OneUp Members Website Goes Live

ESco has just launched a membership website for subscribers to OneUp magazine. The web portal is available to traditional hard copy subscribers as well as ‘members’ who pay a discounted yearly rate and receive access to the website functionality but don’t receive a hard copy of the magazine. Included within the members’ area is a section to manage their subscriptions, view digital editions of current and back issues, read the editor’s blog and submit questions to be answered by a panel of five experts.

This additional functionality sits on top of ESco’s existing My Subscriptions website which allows current subscribers to log in to view how many editions of the magazine they have left, renew their subscription and amend their address details. This enables the subscriber to have complete control over their subscription without having to pick up the phone or write an email and is an essential tool to help retain existing subscribers. Within the My Subscriptions area it is also possible for publishers to cross-sell other products and magazines, although OneUp have chosen not to do this at the moment.

Jenny Shelley, editor of OneUp Magazine commented ’We asked ESco to create a members’ only portal on our website for two main reasons: for ’value added’ for our subscribers and to make the magazine more inexpensively accessible to overseas readers and to those on a low income. We hope this interactive area will help to build a sense of community and will be of practical help to our readership.’