Mailing Fulfilment
Once you have established your creative campaign, we can project manage every step of the process, from practical and technical advice on production issues, through to the final bag of mail leaving the postroom. Beginning with receiving and preparing the data (see List Management) we can source stationery, set-up the letters/envelopes for personalisation, laser print the letters (in black or colour) or inkjet the envelopes, manage complete fulfilment of all items by machine or hand as appropriate, and liaise with Royal Mail (or other postal carriers) to ensure timely delivery of your mailing.
Overseas mail is despatched via an international mail consolidator, ensuring very competitive international postage rates are available to all our clients, no matter the size of the mailing.
Every stage of data preparation and print set up is proofed with you and only proceeds once confirmation is received, to ensure no possibility of errors due to miscommunication of briefs etc. Once production has begun, random sampling is carried out to ensure all work is completed to the highest standard. Many of our mailroom staff are long term employees who are very aware of the potential pitfall areas in any mailing.
A specific area of our expertise is the production and fulfilment of renewal letters and customer service letters for other subscription bureaux, work which we now undertake for some of the largest publishers in the UK. This entails receiving data on a regular basis, usually through a secure FTP site, which is then processed through our own proprietary software systems. These systems have been developed and maintained on site, to create merge files and worksheets for the mailroom staff covering a large number of documents, in the case of one client, over 1000 different templates each week. The nature of this work demands absolute attention to detail and swift turnaround of datafiles (usually within 72 hours, but sometimes within 24 hours). This has also led to the creation of some specific and unique production techniques, including a system to produce laser printed giro payment slips for ten European countries.
Summary of principal services
- Complete data sourcing and preparation (see List Management)
- Production advice on mailing components
- Project management for sourcing of printed promotional materials
- Setting up texts (from handwritten source or electronically)
- Setting up envelope printing templates
- Laser personalisation in black or colour
- Inkjet personalisation for envelopes/postcards
- Machine and/or hand folding and enclosing
- Mail sortation for presentation to Royal Mail as Mailsort including Customer Bar Coding (CBC) and Optical Character Recognition (OCR)
- Alternative sortation methods for other carriers as required
- Supply of envelopes – pre-printed if necessary
- Supply of stationery including glossy brochures
If you would like a quote or additional information, please click here for our contact details.
